Volkswagen created a pretty impressive PSA for an audience in Hong Kong that shows what happens when you look at your phone while driving.
After they were seated, the audience was shown a first-person view of a car on the road.
Using a location-based broadcaster, a person hiding upstairs then sent a text to everyone in the theater.
While they took a moment to look at their phone, the car suddenly slammed abruptly into a tree — much like it could have if they had actually been driving.
"Mobile use is now the leading cause of death behind the wheel," the ad finished. Well played, Volkswagen.