Doritos' New "Roulette" Flavor Has A Few Painfully Spicy Chips In Each Bag And People Are Filming Themselves Eating Them
Eat at your own risk.
If your normal bag of Doritos hasn't provided enough entertainment, PepsiCo has just launched "Doritos Roulette," a new gimmick where just a few of the chips in each bag are insanely hot.
You know, like Russian roulette. But with chips instead of guns.
Some consumers are calling the spicy chips "a solid slap in the face," and hundreds have taken to posting videos of themselves taking the challenge on YouTube, the Financial Post reports.
View this video on YouTube
The Roulette edition was launched in Canada last month, but — sadly — it's not clear whether they'll come to the U.S. or not.
So naturally they're being sold for 1000% profit on eBay.
Luckily for us, we get to live vicariously through the Canadians who have filmed themselves trying it.
Teens are especially taking part in the chip roulette craze.
It's pretty cute.
Literal hours of schadenfreude.
The only thing worse than getting a spicy chip, it seems, is getting a bag with none. Or at least not being sensitive enough to be affected by it.
People are also sharing pictures of themselves post-spicy chip with the hashtag #BurnSelfie as part of a Doritos giveaway.
Just tried some Roulette Doritos and took a #BurnSelfie
Caity@caity_tweetsFollow
Just tried some Roulette Doritos and took a #BurnSelfie
8:12 PM - 01 Jul 14ReplyRetweetFavorite
The universe just evened the score. LOL. @DoritosCanada #burnselfie #BlamePang
Dennis & May Pang@PangcouverFollow
The universe just evened the score. LOL. @DoritosCanada #burnselfie #BlamePang
1:31 AM - 05 Jul 14ReplyRetweetFavorite
Good luck out there, Canadian snackers!
Doritos Roulette don't play. They're dangerous.
dajanae.@IamDajanaeFollow
Doritos Roulette don't play. They're dangerous.
1:21 AM - 03 Jul 14ReplyRetweetFavorite
The new roulette Doritos are basically anxiety in a bag. I ended up taking tiny licks of each chip, and making a pile out of the spicy ones.
heu@jillhuellerFollow
The new roulette Doritos are basically anxiety in a bag. I ended up taking tiny licks of each chip, and making a pile out of the spicy ones.
8:05 PM - 01 Jul 14ReplyRetweetFavorite
@agergnick bought another bag of those Roulette Doritos. You weren't kidding my mouth is on fire. #CasualSnackFoodOfTheDevil
Adam Brown@AdamBrown18Follow
@agergnick bought another bag of those Roulette Doritos. You weren't kidding my mouth is on fire. #CasualSnackFoodOfTheDevil í ¼í¼‹
12:50 AM - 02 Jul 14ReplyRetweetFavorite
Do NOT try roulette Doritos unless you wanna die #deyspicey #cantdeal
Alanna Collinsâ„¢@someAlannachickFollow
Do NOT try roulette Doritos unless you wanna die #deyspicey #cantdeal
12:51 AM - 03 Jul 14ReplyRetweetFavorite