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Doritos' New "Roulette" Flavor Has A Few Painfully Spicy Chips In Each Bag And People Are Filming Themselves Eating Them

Eat at your own risk.

Posted on July 7, 2014, at 2:17 p.m. ET

If your normal bag of Doritos hasn't provided enough entertainment, PepsiCo has just launched "Doritos Roulette," a new gimmick where just a few of the chips in each bag are insanely hot.

You know, like Russian roulette. But with chips instead of guns.

Doritos

Some consumers are calling the spicy chips "a solid slap in the face," and hundreds have taken to posting videos of themselves taking the challenge on YouTube, the Financial Post reports.

View this video on YouTube

youtube.com

The Roulette edition was launched in Canada last month, but — sadly — it's not clear whether they'll come to the U.S. or not.

So naturally they're being sold for 1000% profit on eBay.

Luckily for us, we get to live vicariously through the Canadians who have filmed themselves trying it.

"It really is hot. It's not like a Dorito," said Erika, one YouTuber who tried it with a friend.
youtube.com

"It really is hot. It's not like a Dorito," said Erika, one YouTuber who tried it with a friend.

Teens are especially taking part in the chip roulette craze.

"Oh, that is really spicy," one young vlogger said.
youtube.com

"Oh, that is really spicy," one young vlogger said.

It's pretty cute.

Literal hours of schadenfreude.

The only thing worse than getting a spicy chip, it seems, is getting a bag with none. Or at least not being sensitive enough to be affected by it.

"Not impressed Doritos, not impressed," said YouTuber Cam Doughty.
youtube.com

"Not impressed Doritos, not impressed," said YouTuber Cam Doughty.

People are also sharing pictures of themselves post-spicy chip with the hashtag #BurnSelfie as part of a Doritos giveaway.

Just tried some Roulette Doritos and took a #BurnSelfie

Caity@caity_tweets

Just tried some Roulette Doritos and took a #BurnSelfie

8:12 PM - 01 Jul 14ReplyRetweetFavorite

The universe just evened the score. LOL. @DoritosCanada #burnselfie #BlamePang

Dennis & May Pang@Pangcouver

The universe just evened the score. LOL. @DoritosCanada #burnselfie #BlamePang

1:31 AM - 05 Jul 14ReplyRetweetFavorite

Good luck out there, Canadian snackers!

Doritos Roulette don't play. They're dangerous.

dajanae.@IamDajanae

Doritos Roulette don't play. They're dangerous.

1:21 AM - 03 Jul 14ReplyRetweetFavorite

The new roulette Doritos are basically anxiety in a bag. I ended up taking tiny licks of each chip, and making a pile out of the spicy ones.

heu@jillhueller

The new roulette Doritos are basically anxiety in a bag. I ended up taking tiny licks of each chip, and making a pile out of the spicy ones.

8:05 PM - 01 Jul 14ReplyRetweetFavorite

@agergnick bought another bag of those Roulette Doritos. You weren't kidding my mouth is on fire. #CasualSnackFoodOfTheDevil

Adam Brown@AdamBrown18

@agergnick bought another bag of those Roulette Doritos. You weren't kidding my mouth is on fire. #CasualSnackFoodOfTheDevil 🌋

12:50 AM - 02 Jul 14ReplyRetweetFavorite

Do NOT try roulette Doritos unless you wanna die #deyspicey #cantdeal

Alanna Collinsâ„¢@someAlannachick

Do NOT try roulette Doritos unless you wanna die #deyspicey #cantdeal

12:51 AM - 03 Jul 14ReplyRetweetFavorite

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