If your normal bag of Doritos hasn't provided enough entertainment, PepsiCo has just launched "Doritos Roulette," a new gimmick where just a few of the chips in each bag are insanely hot.
You know, like Russian roulette. But with chips instead of guns.
Some consumers are calling the spicy chips "a solid slap in the face," and hundreds have taken to posting videos of themselves taking the challenge on YouTube, the Financial Post reports.
View this video on YouTube
The Roulette edition was launched in Canada last month, but — sadly — it's not clear whether they'll come to the U.S. or not.
So naturally they're being sold for 1000% profit on eBay.
Luckily for us, we get to live vicariously through the Canadians who have filmed themselves trying it.
Teens are especially taking part in the chip roulette craze.
It's pretty cute.
Literal hours of schadenfreude.
The only thing worse than getting a spicy chip, it seems, is getting a bag with none. Or at least not being sensitive enough to be affected by it.
People are also sharing pictures of themselves post-spicy chip with the hashtag #BurnSelfie as part of a Doritos giveaway.
Just tried some Roulette Doritos and took a #BurnSelfie
The universe just evened the score. LOL. @DoritosCanada #burnselfie #BlamePang
Good luck out there, Canadian snackers!
Doritos Roulette don't play. They're dangerous.
The new roulette Doritos are basically anxiety in a bag. I ended up taking tiny licks of each chip, and making a pile out of the spicy ones.
@agergnick bought another bag of those Roulette Doritos. You weren't kidding my mouth is on fire. #CasualSnackFoodOfTheDevil
Do NOT try roulette Doritos unless you wanna die #deyspicey #cantdeal