Here it is. The company said it wanted the new logo to be "whimsical, purple, with an exclamation point."
Yahoo! produced this video showing how the logo was crafted.
View this video on YouTube
"We wanted there to be a mathematical consistency to the logo, really pulling it together into one coherent mark," CEO Marissa Mayer said.
Over the last month, a new logo was displayed every day across Yahoo! properties, before the final design was unveiled.
Reaction on Twitter to the new look was ... mixed.
OMG Yahoo that’s not good.
Joshua Topolsky
@joshuatopolsky
OMG Yahoo that’s not good.
/ Via
That's One Fugly Logo, Yahoo: http://t.co/aGqZ9XxDz5 via @Uncrunched
Michael Arrington
@arrington
That's One Fugly Logo, Yahoo: http://t.co/aGqZ9XxDz5 via @Uncrunched
/ Via
OMG, Yahoo's new logo the Clinique logo, someone just pointed out. Compare:
Kara Swisher
@karaswisher
OMG, Yahoo's new logo the Clinique logo, someone just pointed out. Compare:
Yahoo logo ranking right up there with Twitter's blue lines.
Jessica Guynn
@jguynn
Yahoo logo ranking right up there with Twitter's blue lines.
/ Via
The new Yahoo logo also reminds me of a font I loved when I was a kid. @LNSmithee @darth
Jeff Elder
@JeffElder
The new Yahoo logo also reminds me of a font I loved when I was a kid. @LNSmithee @darth
Zzzzzzz RT @verge: Yahoo reveals its new logo http://t.co/Q0DLaYhZPT
Blake Hounshell
@blakehounshell
Zzzzzzz RT @verge: Yahoo reveals its new logo http://t.co/Q0DLaYhZPT
/ Via
i honestly cant even tell they changed their logo. how sad is that?
Mike Beasley
@MikeBeas
i honestly cant even tell they changed their logo. how sad is that?
/ Via
Wait, people don't like the new Yahoo logo? It's SO much better than than old one. Soooooo much better.
MG Siegler
@parislemon
Wait, people don't like the new Yahoo logo? It's SO much better than than old one. Soooooo much better.
/ Via
Interesting, screenshot of the new @yahoo logo being designed.
Jeff Sandquist
@jeffsand
Interesting, screenshot of the new @yahoo logo being designed.
fuck jokes the new yahoo logo is ugly lol
matt
@mattbuchanan
fuck jokes the new yahoo logo is ugly lol
/ Via
Lol. Yahoo trolled the Internet with a PR campaign about a new logo that's just the same old logo, with a BYU font alteration.
Micah Grimes
@MicahGrimes
Lol. Yahoo trolled the Internet with a PR campaign about a new logo that's just the same old logo, with a BYU font alteration.
/ Via
Ive seen church pamplets designed better than the new Yahoo logo.
Andy Hannon
@AndyHannon
Ive seen church pamplets designed better than the new Yahoo logo.
/ ViaRIP old logo, 1995-2013.
