Yahoo! Unveils Its New Logo
After 30 days of continuously changing its logo, the tech giant unveiled its final new design at midnight Thursday.
Here it is. The company said it wanted the new logo to be "whimsical, purple, with an exclamation point."
Yahoo! produced this video showing how the logo was crafted.
"We wanted there to be a mathematical consistency to the logo, really pulling it together into one coherent mark," CEO Marissa Mayer said.
Over the last month, a new logo was displayed every day across Yahoo! properties, before the final design was unveiled.