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Yahoo! Unveils Its New Logo

After 30 days of continuously changing its logo, the tech giant unveiled its final new design at midnight Thursday.

Last updated on July 3, 2018, at 12:16 p.m. ET

Posted on September 5, 2013, at 12:10 a.m. ET

Here it is. The company said it wanted the new logo to be "whimsical, purple, with an exclamation point."

Yahoo! produced this video showing how the logo was crafted.

View this video on YouTube

youtube.com

"We wanted there to be a mathematical consistency to the logo, really pulling it together into one coherent mark," CEO Marissa Mayer said.

Mayer said she spent the majority of a Saturday and Sunday crafting the logo from start to finish with three designers and an intern. "Our last move was to tilt the exclamation point by 9 degrees, just to add a bit of whimsy," she said.
Via marissamayr.tumblr.com

Mayer said she spent the majority of a Saturday and Sunday crafting the logo from start to finish with three designers and an intern. "Our last move was to tilt the exclamation point by 9 degrees, just to add a bit of whimsy," she said.

Over the last month, a new logo was displayed every day across Yahoo! properties, before the final design was unveiled.

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Reaction on Twitter to the new look was ... mixed.

Joshua Topolsky

@joshuatopolsky

OMG Yahoo that’s not good.

/ Via

That's One Fugly Logo, Yahoo: http://t.co/aGqZ9XxDz5 via @Uncrunched

Michael Arrington

@arrington

That's One Fugly Logo, Yahoo: http://t.co/aGqZ9XxDz5 via @Uncrunched

/ Via

OMG, Yahoo's new logo the Clinique logo, someone just pointed out. Compare:

Kara Swisher

@karaswisher

OMG, Yahoo's new logo the Clinique logo, someone just pointed out. Compare:

/ Via

Yahoo logo ranking right up there with Twitter's blue lines.

Jessica Guynn

@jguynn

Yahoo logo ranking right up there with Twitter's blue lines.

/ Via
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The new Yahoo logo also reminds me of a font I loved when I was a kid. @LNSmithee @darth

Jeff Elder

@JeffElder

The new Yahoo logo also reminds me of a font I loved when I was a kid. @LNSmithee @darth

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Zzzzzzz RT @verge: Yahoo reveals its new logo http://t.co/Q0DLaYhZPT

Blake Hounshell

@blakehounshell

Zzzzzzz RT @verge: Yahoo reveals its new logo http://t.co/Q0DLaYhZPT

/ Via

i honestly cant even tell they changed their logo. how sad is that?

Mike Beasley

@MikeBeas

i honestly cant even tell they changed their logo. how sad is that?

/ Via

Wait, people don't like the new Yahoo logo? It's SO much better than than old one. Soooooo much better.

MG Siegler

@parislemon

Wait, people don't like the new Yahoo logo? It's SO much better than than old one. Soooooo much better.

/ Via
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Interesting, screenshot of the new @yahoo logo being designed.

Jeff Sandquist

@jeffsand

Interesting, screenshot of the new @yahoo logo being designed.

/ Via

fuck jokes the new yahoo logo is ugly lol

matt

@mattbuchanan

fuck jokes the new yahoo logo is ugly lol

/ Via

Lol. Yahoo trolled the Internet with a PR campaign about a new logo that's just the same old logo, with a BYU font alteration.

Micah Grimes

@MicahGrimes

Lol. Yahoo trolled the Internet with a PR campaign about a new logo that's just the same old logo, with a BYU font alteration.

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Ive seen church pamplets designed better than the new Yahoo logo.

Andy Hannon

@AndyHannon

Ive seen church pamplets designed better than the new Yahoo logo.

/ Via

RIP old logo, 1995-2013.

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