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Etch A Sketch Spokesperson Having A Busy Day

As the toy becomes a political prop, the flack who represents Etch A Sketch has been bombarded with press queries. UPDATED: With full, punny statement from the company.

Posted on March 21, 2012, at 4:39 p.m. ET

Nicole Gresh, the PR professional representing Etch A Sketch parent company, Ohio Art.

The only person having a more hectic day than Mitt Romney's press staff — struggling to put out a fire started by spokesman Eric Fehrnstrom, when he compared the campaign to an Etch A Sketch — may be one Nicole Gresh, the besieged spokeswoman for the company that makes the classic toy.

"This has been a pretty crazy day for me since 2:00pm compared to a normal work day," Gresh said in an e-mail. "The last time I fielded a press phone call about Etch A Sketches is when it made the Guinness Book of World Records [in June 2011]."

"Everyone is calling about this topic right now," wrote Gresh, whose

PR firm, Southard Communications, counts toymaker Ohio Art Company as a client.

UPDATE: Here's the statement:

Happy to see Etch A Sketch, an American classic toy, is DRAWING attention with political candidates as a cultural icon and important piece of our society. A profound toy, highly recognized and loved by all, is now SHAKING up the national debate. Nothing is as quintessentially American as Etch A Sketch and a good old fashion political debate.

We are pleased with the added attention being drawn to Etch A Sketch which is truly one of the most recognizable, iconic and fun toys ever developed. As one of the most classic toys of all time, Etch A Sketch has always sold particularly well with today's consumer. It is too early to tell, but we are hopeful to see if there is an uptake in sales given this recent exposure.

The Ohio Art Company has been in the toy business for more than 100 years and Etch A Sketch for over five decades. Our company values bringing smiles to kids faces and providing hours of fun playtime for young kids.

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