Tim Cook wrote in Businessweek "I'm proud to be gay, and I consider being gay among the greatest gifts God has given me."
As soon as the news broke, Twitter was flooded with complimentary tweets. But because it's Apple, which has an gigantic community of tweeting fanboys, Cook's sexual orientation quickly turned into a way of making fun of Samsung, which is often accused of copying Apple's designs.
Get it? Because Samsung phones look like iPhones.
It goes on and on and on.
Even nerd gods Boing Boing went for the obvious joke.
And former Googler and venture capitalist Hunter Walk.
The trend is very real, according to Twitter analytics service Topsy.
But everyone "knows" Samsung copies Apple, the truly boutique mobile nerd joke is about Chinese phone giant Xiaomi, who Apple design guru Jony Ive called out as "lazy" for making lookalike phones.
Finally, truth spoken.
Matthew Zeitlin is a business reporter for BuzzFeed News and is based in New York. Zeitlin reports on Wall Street and big banks.