Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

Netflix Promises $6 Billion Worth Of Shows — And Serious Profits — In 2017

370,000 Americans, and 3.2 million more people around the world, signed up for Netflix in the last three months.

Posted on October 17, 2016, at 5:01 p.m. ET

Netflix

Netflix is promising two big highlights for 2016. For viewers, there'll be 1,000 hours of original new shows, part of a planned $6 billion in spending on content. And for investors there'll be serious profits for the first time in the company's history.

The streaming service is still adding subscribers at a healthy clip: 370,000 new users in the United States and 3.2 million overseas in the last three months, it said on Monday. Its US growth was slower than previous years — it added 880,000 new US subscribers in the same period in 2014, and 1 million in 2014. But those international users mean the company is still growing faster than many expected, easily beating the 2 million new subscribers predicted by analysts.

And those new subscribers are crucial in justifying that $6 billion in programming, because Netflix still doesn't make much money. The company turned a $52 million profit in its most recent quarter, based on $2.3 billion in revenue.

The 23% jump in revenue came thanks in part to rising prices — some 75% of Netflix customers have now seen price increases, and its average price has risen 10%. "With more revenue, we can reinvest to further improve Netflix to attract new members from around the world, while continuing to delight our existing customers," founder Reed Hastings said in a letter to investors.

Hastings said Netflix would start bringing in "material profits" in 2017, giving investors something other than subscriber growth to look out for. Netflix shares shot up 19% in after-hours trading, but the stock is still down about 13% this year, after rising almost 150% in 2015, when it was the best performing.

CORRECTION

Netflix says it will spend $6 billion on content in 2016. An earlier version of this article said it will spend $6 billion producing its original content.



A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.