12 Local Brands That Aren't So Local
The faceless conglomerates, anonymous hometowns, and just straight-out misdirections behind your favorite brands.
Nu uh. Hollister Co. is actually based out of Ohio. This is what Hollister, California, is actually famous for:
Before Abercrombie & Fitch decided that the sleepy agricultural city would become the avatar of sunkissed California style for tweens, its biggest claim to fame was a 1947 motorcycle riot.
When people think "Monaco" in your name, they think of this:
Club Monaco, which has nothing to do with the French-speaking principality, is Canadian, and was bought by Ralph Lauren in 1999.
You know who has awesome coats and lived in London?
Except, the origins of London Fog are totally non-British...
They really want you to think this:
But really it's mostly this:
Makes you dream of soaring over the snowcapped peaks of Alaska, right?
Sure! As long as you mean Washington, and you're OK with tacky themed airplanes.
Gordon's London Dry Gin
Who's half-Scottish and loves gin cocktails?
But everyone from London to Aberdeen loves gin! And colonialism!
Reminds you of the most important event in the history of Texas. Remember?
In reality, Alamo was founded in Florida and is part of car rental conglomerate Enterprise Holdings, headquartered in Clayton, Missouri. Here's an Alamo rental counter:
LOL, nope. It's a giant can of sugar water from two guys in Brooklyn who are are responsible for this. The company is based in Woodbury, New York.
Wiener schnitzel is the proud national dish of Austria. It's thinly sliced, deep fried veal. It's freakin' delicious.
Wienerschnitzel is "the world's largest hot dog chain." It's based in Irvine, California.
Gold's Gym was founded in Venice Beach by the "Muscle Beach" veteran Joe Gold. Arnold lifted there. It was awesome. Look at Arnold! They called Gold's "The Mecca of Body Building."
Now it's "The Mecca of National Chains Based in Dallas."
Delicious Häagen-Dazs. Surely milked from a humble cow somewhere in Austria, right?
Nope! Häagen-Dazs' headquarters are in Oakland, California.
This is Malibu, California. It's a beautiful town, tucked away north of Los Angeles. Some of the houses are on the beach, while others rest on spectacular cliffs overlooking the Pacific.
Malibu has nothing to do with Malibu, California. It has some vague island branding even though Malibu isn't an island. It's also just one brand for French drinks giant Pernod Ricard.