Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

Iconic FAO Schwarz Toy Store Will Become Giant Under Armour Flagship

Under Armour's CEO says the company will turn the famous Manhattan space into the "single greatest retail store in the world."

Posted on July 26, 2016, at 12:40 p.m. ET

Andrew Burton / Getty Images

One of America's most iconic shopping spaces, the former FAO Schwarz toy store in Manhattan, is set to become a giant Under Armour store, which the company aims to turn into the "single greatest retail store in the world."

Stan Honda / AFP / Getty Images

The former FAO Schwarz store is on Manhattan's 5th Avenue, on a shopping strip Under Armour chief executive Kevin Plank described as one of the country's "most-recognized and high traffic areas." It borders Central Park, is always humming with tourists, and is home to Apple's famous flagship cube store. The Plaza Hotel is nearby, and it's up the street from the Museum of Modern Art and Microsoft's flagship store, which opened late last year.

Bryan Thomas / Getty Images

Plank said Under Armour will use it's new 5th Avenue location to "build the most breath-taking and exciting consumer experience ever conceived at retail."

One memorable use of the space, back when it was the FAO Schwarz store: Tom Hanks playing a giant piano in Big.

20th Century Fox

The company also said footwear revenues rose 58% in the last three months, while basketball shoes specifically had "strong growth."

Steph Curry is the face of Under Armour's basketball merchandise, and Plank said the company will have more "incredible growth" thanks to the Curry 3s. He also said Under Armour is capturing "new customers by the hour" thanks to its Curry shoes.

Under Armour

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.