Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

A German Far-Right Party Is Using This Poster Of "A Cute Little Pig" To Target Muslims

Alternative for Germany had said it would avoid using the poster because the children might feel horrified about the "cute little pig."

Posted on September 7, 2017, at 5:39 a.m. ET

The far-right Alternative for Germany (AfD) party is using an election ad on Facebook targeting Muslims, even though one of the candidates had promised that his party would not use it in the election campaign.

AfD - Screenshot / Via Facebook: alternativefuerde

The poster shows a piglet with the text "Islam? Doesn't fit in with our cuisine" — alluding to the fact that devout Muslims do not eat pork.

Last month, AfD's Alexander Gauland told Bild am Sonntag that the poster would not be used during the campaign — not because of its controversial message but because "children would feel horrified about the idea that the cute little pig would be slaughtered for eating."

But according to a research by BuzzFeed News,, and WhoTargetsMe on on the election campaign ads, AfD has continued to use the poster on Facebook — including on its official page. The post featuring the ad has already been shared 1,300 times, and 400 people have commented. What's different on this ad, unlike other ads the party has been posting on its social accounts, is that it doesn't feature the AfD logo.

AfD - Screenshot / Via Facebook: pg

The lower blue background area at the bottom is always reserved for the party's logo, its slogans, or pictures of the candidates. All these elements are missing here.

AfD - Screenshot / Via Facebook: alternativefuerde

The poster featuring the pig is also advertised for purchase on the official AfD store.

AfD - Screeenshot / Via

The usage of the ad without the party logo on social media platforms indicates that there is no consensus among AfD members on how the party wants to present itself, and that it has allowed its candidates to choose how they want to campaign during the election. They are free to use the election posters promoted by the federal group, or, as an alternative, they may use campaign posters created by the party's Bavarian wing, which is known to take a more aggressive stance, using slogans like "Protect borders!" and "Leave the eurozone!"

AfD has not responded to requests for comment from BuzzFeed News.

This post was translated from German.

  • Picture of Marcus Engert

    Marcus Engert ist Senior Reporter bei BuzzFeed News Deutschland. Verschlüsselter Kontakt per Mail mit PGP-Key: / Signal oder WhatsApp: / Threema-ID: F8H994R7

    Contact Marcus Engert at

    Got a confidential tip? Submit it here.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.