The Cowboys play the Jaguars this weekend in London, as part of the NFL's attempt to build a fan base across the pond.
In honor of the event, the team christened an official hashtag for the event: #CowboysUK. Unfortunately, without the strategic capitalization, the tag takes on a new meaning.
Next tweet will be from London 🇬🇧✌️#CowboysUK
Some who noticed the hashtag's other meaning were amused.
Lol at the #CowboySUK hashtag that Dallas keeps tweeting.
Just loving the Dallas Cowboys hashtag #Cowboysuk for their trip to London. Couldn't have said it better myself.
A couple people tried to get creative.
Cowboys trying to lower expectations for rest of season. #Cowboysuk
Brandon Weeden #CowboySUK
Just a reminder that the #cowboysuk this week and every week.
While it's clear the Cowboys social media team knows the hashtag has led to unintended discourse about their team, it seems they've taken a line out of Taylor Swift's book:
