BuzzFeed News

Reporting To You

business

These Costumes Are Fueling Record Halloween Sales

People will spend a record $9.1 billion on Halloween this year. These are some of the top-selling costumes that will contribute to this scary total.

Posted on October 26, 2017, at 12:30 p.m. ET

AFP / Getty Images/AFP Contributor

Halloween is expected to be bigger than ever this year: Americans will spend a record $9.1 billion on the quasi-holiday, an 8.3% increase from 2016, according to the National Retail Federation, the industry's trade association.

Costumes make up a the biggest spending category. Shoppers plan to spend $3.4 billion on costumes, according to the NRF.

So what costumes will shoppers spend their hard-earned cash on? Licensed costumes appear to rule this Halloween. Wonder Woman may have swept the box office, but kids and adults are still dressing up as heroes like Spider-Man, Paw Patrol and Moana this year.

These are some of Amazon, Walmart and Target's top-selling costumes as of Oct. 25.

Kids — or more accurately, their parents — are buying up this Disney Moana costume ($14.91). Amazon told BuzzFeed News it is one of its top-selling kids costumes on the site.

This Amazon-exclusive Disney Princess Dress Up Trunk ($29.99) has been flying off the shelves — or site, according to the company.

The trunk includes costumes and accessories for four different Disney princesses — Belle, Cinderella, Sleeping Beauty, and Snow White — to satisfy any indecisive kid.

Even though Harry Potter series is over, kids still want to be Hermione Granger, the series' bright heroine.

Amazon said the costume ($14.45) is one of its top sellers.

Small dog lovers, or fans of the Canadian animated series "PAW Patrol," are driving sales of PAW Patrol-themed costumes.

Walmart, Amazon and Target have listed PAW Patrol costumes among their best-sellers this year. (At Walmart, it costs $15.60.)

Rubie's Jurassic World T-Rex Inflatable Costume is one of the most popular Halloween costumes for kids this Halloween on Amazon.com (where it is $64.99), Walmart.com, and Target.

The Jurassic Park T-Rex Inflatable Adult Costume is Walmart.com's top-selling costume, the company told BuzzFeed News. Walmart is charging $51.98 for it.

Its other top costumes include Batman and Wonder Woman.

Spider-Man is another top seller across Amazon, Target and Walmart. But Walmart's Spider-Man Muscle Chest costume ($7.50 to $15) has been selling quickly on the site, according to the company.

"With great power comes great popularity," Walmart said. "Spider-Man is the top selling superhero costume on both Walmart.com and in stores, beating out Superman, Batman and Wonder Woman."

Support our journalism

Help BuzzFeed News reporters expose injustices and keep quality news free.

Contribute
ADVERTISEMENT