There's a new "unbranded" online convenience store called Brandless. It's a magical place where everything is $3 and from the Brandless brand, which the brand contends is not really a brand.
For example, mouthwash is just labeled "Mouthwash." Cheese duck crackers are just "Cheese Duck Crackers." Gluten-free blueberry muffin mix is just "Gluten Free Blueberry Muffin Mix." If the product is on the site, it's $3.
If you manage to buy $72 worth of stuff, or 24 $3 things, shipping is free; otherwise, shipping is $9.
The startup raised $50 million in funding based on a mission to "offer unrivaled quality products without BrandTax — the hidden costs that come with buying a national brand."
Instead, the company wants to start "a movement that ushers in a new wave of consumer-activist culture and transparency: better-for-you products at the fairest price from a group of people that do good by doing well."