Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

L'Oreal Rejects Complaints From 2,500 Women Saying Its Hair Relaxers Caused Bald Spots

A law firm representing 2,500 women who claim to have been injured by L’Oréal's SoftSheen Carson relaxers are demanding an "urgent product recall."

Posted on December 20, 2016, at 4:49 p.m. ET

L'Oreal has fired back in a legal battle over a popular line of hair relaxers, rejecting claims it misled customers about the safety of its SoftSheen-Carson brand.

In a court filing last Thursday, the company said its SoftSheen packaging never claims that the relaxer "is any safer or less injurious than other chemical hair-straightening products."

In September, a lawsuit claimed multiple women felt burning on their scalps and developed bald spots after using the products, and accused the company of promoting them in a way that downplayed their risks, including through promotion of amla oil, derived from an Indian "superfruit."

But L'Oreal said "repeated warnings" on the packaging made clear the product's "capacity to cause injuries" and said "no reasonable consumer would gather than the product is not 'caustic' when faced with exterior packaging containing warnings like 'contains alkali,' 'wear gloves,' 'can cause blindness,' 'serious injury,' and 'permanent hair loss.'"

On Monday, the law firm representing a group of roughly 2,500 women who claim to have been burned by the hair relaxers called for an "urgent product recall" of the entire product line and a federal investigation into the company's chemical testing and marketing.

A L'Oreal spokesperson told BuzzFeed News its relaxers "are technical products that can be used safely according to the instructions. We cannot discuss the specifics of pending litigation."

Ben Meiselas, an attorney for the plaintiffs with Geragos & Geragos, told BuzzFeed News that L'Oreal is selling "poison in a box" and criticized the company's argument that "any consumer should know you're going to get burned using this product."

"We thought that argument was preposterous and offensive," he said. "If they believe that their product is inherently dangerous, they shouldn't claim that their product protects your hair and scalp on the outside packaging."

On Monday, the law firm released photos from some of its clients who claim to have been harmed by the relaxer.

Geragos & Geragos, Levi & Korsinsky

Meiselas said the class action lawsuit has gained roughly 2,500 plaintiffs so far with more complaints streaming in.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.