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L.L. Bean Has Ended Its Lifetime Guarantee Policy And People Are Fessing Up

The century-old outdoor apparel company ended its lifetime guarantee policy on Friday because "a small, but growing number of customers" abused its offer.

Posted on February 9, 2018, at 1:25 p.m. ET

It is the end of an era. L.L. Bean told customers in an email and Facebook post on Friday that it is ending its legendary lifetime guarantee policy.

@llbean / Via

The outdoor gear retailer had allowed customers to return products for a refund after years, or even decades, as part of its return policy — but some people were abusing it.

HBO / Via

Because "a small, but growing number of customers" have interpreted the "guarantee well beyond its original intent," the company said it is changing its policy.

@llbean / Via Facebook: llbean

"Some view it as a lifetime product replacement program, expecting refunds for heavily worn products used over many years," the company wrote in a Facebook post. "Others seek refunds for products that have been purchased through third parties, such as at yard sales."

L.L. Bean did not immediately respond to a request for comment by BuzzFeed News.

Now, customers will have just one year to return items with a receipt if the product is "defective due to materials or craftsmanship," according to the company's website.

Getty Images/Joe Raedle

After one year, the company said on Facebook it will work with customers "to reach a fair solution if a product is defective in any way."

People took the news...personally.

@austingardner07 / Via Twitter: @austingardner07

"Feeling chastised by the update to the #llbean return policy and I'm not even one of the people they're talking about," said one person.

@pinkglitterinc / Via Twitter: @pinkglitterinc

Some people supported the policy change with the enthusiasm of a protective dad.

@bradleyvandalen / Via Twitter: @bradleyvandalen

Some people fessed up about their own behavior.

@lindseybreton / Via Twitter: @lindseybreton

One person said the change spells the end of a Sunday family tradition.

@owltastic / Via Twitter: @owltastic


@Tony_Fontana / Via Twitter: @Tony_Fontana