The video features Bollywood star and former Miss India Celina Jaitly, who helped launch the production at an event Wednesday in Mumbai. It was produced by the United Nations Office of the High Commissioner for Human Rights as part of its Free and Equal Campaign promoting LGBT rights.
The video debuts at a critical moment in India's LGBT rights debate. The Supreme Court of India is considering a final review of a recent decision upholding the country's sodomy law, which conflicts with another recent ruling acknowledging broad rights for trans people. There have also been recent reports of police abuse targeting LGBT people.