A tweet sharing a company’s commercial went viral Thursday and we can absolutely promise you’re going to be shocked by who is behind it.
Shared by Ryan Simmons, the rather lengthy commercial is a beautifully shot cinematic journey of one young man’s life.
“I will give you one hundred thousand dollars if you can guess the brand by the end,” wrote Simmons.
This commercial — nay, film — is full of firsts, starting from birth.
You’ve got the kid’s first glances of the world.
First shadow puppets.
First mindful pee.
First...spooky horses in the night (????).
First spying on your mother changing (????!!!!!).
First tribute to Britney Spears circa 2007.
First trip to a foreign land as indicated by these hats.
Look how reflective he is. So reflective.
Before you know it, our little man is all grown up and moving out. Which means it’s time for the big reveal. The big choice. The big first. The payoff of this whole journey.
What’s he going to order at Subway?
I know. I know.
The entire thing was a Subway ad.
What? How? Why? Why?
Your main question, after the above, is probably “Is this real?”
Sometimes “spec” ads find their way to the internet. These are sample ads created by agencies to pitch to brands, hoping that they’ll bite. They may never actually make it into the real world.
However, I’m very pleased to tell you this Subway ad IS VERY REAL.
A shortened version of it ran in Brazil in 2016. The final cut is more sandwich-heavy, but the soul of the original is still there.
A Subway spokesperson confirmed its authenticity to BuzzFeed News.
“This video was created with our team in Brazil in 2016,” Subway said. “We’re excited for the storytelling and creativity that takes place around the world, from this story in Brazil to dedicated Franchisees in the United States and our culinary innovation taking place globally.”
But just because it’s real doesn’t mean it’s not completely WTF-worthy.
Consider, for example, Subway’s usual brand voice.
Twitter is still recovering from this Terrence Malick–inspired ad for a sandwich.
You can watch the full original ad pitched to Subway on producer Marco Martins’ Vimeo channel.