Future generations will never know the tedious thrill of giving your crush your BBM PIN because the messaging app will officially be dead May 31.
The app announced this week that it will stop supporting the once-popular service, despite the company's best efforts to keep it alive.
Today we’re announcing that we will be closing BBM consumer service on 31 May 2019. Thank you for being part of the BBM consumer service experience! For more info: https://t.co/6ofKmXFkZE
"Though we are sad to say goodbye, the time has come to sunset the BBM consumer service, and for us to move on," Emtek, the company that handled BBM's consumer offering, said in a statement. "We hope you will cherish many fond memories of BBM consumer service that helped shape messenger platforms to become what they are today."
The consumer version of BBM, handled by a partnership between BlackBerry and Emtek, expanded in recent years to be available on other kinds of devices. BlackBerry maintains a for-pay enterprise version, which it will now make available for personal use.
But even with that in mind, it feels like the end of an era, and people are legitimately sad.
@BBM
BBM launched back in 2005, and for people of a certain age, it was the messaging app of their youth.
@danardnta So long my friend. thank you for our togetherness. Have a great journey ahead. 🤗🙏
A lot of sad GIFs are going around.
@BBM No please😭😭
But you still have more than a month to get in that final ping.
@BBM
You may also be surprised to learn there are still BlackBerry diehards out there.
@BBM Please, just keep it online... We dont need more features, or new improvements... As is is the BEST MESSENGER APP EVER! The most stable, reliable and friendly of all apps. Don't leave us. Please! There are many people who Love BlackBerry! We don't leave you never. #SaveBBM
Farewell, BBM. Go gently into that good night.
@BBM The end...of an era ... your memories shall live on