The top-seeded Villanova Wildcats crashed out of the U.S. college basketball championships with a loss to NC State on Saturday. Lots of people were sad, but no one was as totally devastated as #PiccoloGirl.
The Villanova band member bravely played on after her team lost, despite an ocean of tears streaming down her face.
The camera spotted her having a moment, and in seconds, Piccolo Girl became a symbol for those times when you just can't hold it in anymore.
In what is now one of the most heart-breaking videos on the planet, someone even put Celine Dion's My Heart Will Go On over the sad, sad footage.
Play on, Piccolo Girl. It's going to be OK.
Lane Sainty is a reporter for BuzzFeed News and is based in Sydney, Australia.