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No, That Wasn't Actually Justin Bieber Eating A Burrito Sideways

A Justin Bieber lookalike was hired to prank everyone on the internet.

Posted on October 29, 2018, at 11:21 a.m. ET

Last week, a photo of what looked like Justin Bieber sitting on a park bench and eating a burrito sideways went viral.

Yes Theory / Via youtube.com

People went crazy trying to figure out if this actually was Justin Bieber.

Justin Bieber eating a burrito sideways [https://t.co/mZXrM7Eand]

And if it was Biebs, why was he eating a burrito like that?

does....justin bieber not know how... burritos work ?

But, shocker, the whole incident was a prank set up by a group called Yes Theory.

View this video on YouTube

youtube.com

In the video, which is more than 12 minutes long, the four guys who make up the group explained they wanted to manufacture a viral story.

Yes Theory / Via youtube.com

They hired a Bieber lookalike named Brad Sousa and flew him from Canada to Los Angeles.

Brad Sousa / Via instagram.com

Then they took him shopping to help him dress the part.

Yes Theory / Via youtube.com

And staged the whole thing.

Yes Theory / Via youtube.com

"We wanted to prove a point that staging a story, as goofy as it was, can be done much more easily than imagined," one of the members said.

Yes Theory / Via youtube.com

Mission...accomplished.

Yes Theory / Via youtube.com

BuzzFeed News has reached out to Yes Theory and Bieber's representatives for comment.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.

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