No, That Wasn't Actually Justin Bieber Eating A Burrito Sideways

A Justin Bieber lookalike was hired to prank everyone on the internet.

Last week, a photo of what looked like Justin Bieber sitting on a park bench and eating a burrito sideways went viral.

Yes Theory / Via

People went crazy trying to figure out if this actually was Justin Bieber.

Justin Bieber eating a burrito sideways []

And if it was Biebs, why was he eating a burrito like that?

does....justin bieber not know how... burritos work ?

But, shocker, the whole incident was a prank set up by a group called Yes Theory.

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In the video, which is more than 12 minutes long, the four guys who make up the group explained they wanted to manufacture a viral story.

Yes Theory / Via

They hired a Bieber lookalike named Brad Sousa and flew him from Canada to Los Angeles.

Brad Sousa / Via

Then they took him shopping to help him dress the part.

Yes Theory / Via

And staged the whole thing.

Yes Theory / Via

"We wanted to prove a point that staging a story, as goofy as it was, can be done much more easily than imagined," one of the members said.

Yes Theory / Via


Yes Theory / Via

BuzzFeed News has reached out to Yes Theory and Bieber's representatives for comment.