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The NFL’s Super Bowl PSA For Domestic Violence Was Based On A Real 911 Call

"When it's hard to talk, it's up to us to listen." Yesterday's PSA was inspired by a real-life call that went viral on Reddit late last year.

Posted on January 28, 2015, at 11:16 a.m. ET

Updated — Feb. 2, 2 p.m., ET:

The NFL made history on Sunday by airing a PSA about domestic violence for the first time during the Super Bowl:

View this video on YouTube

youtube.com

In the 60-second video, a woman pretends to be on the phone ordering a pizza but is actually calling 911 for help. This way, her abuser doesn't know she's notifying the police.

No More Campaign / Via youtube.com

A 30-second version of the spot aired during the game's first quarter.

This is the last image that shows up on the screen during the PSA:

No More Campaign / Via youtube.com

The ad is based on a real 911 call from a woman who was experiencing violence in her home and pretended to be ordering a pizza.

No More Campaign / Via youtube.com

Back in October, BuzzFeed News spoke to the 911 dispatcher who said they received the call after posting in a Reddit thread titled, “911 Operators, what is that 1 call that you could never forget?”

No More Campaign / Via youtube.com

Keith Weisinger, who worked as a police dispatcher from 2004 to 2006, told BuzzFeed News, "Whether she had thought of this trick before, or it just came to her, she indicated the urgency of her situation without giving away the true purpose of her call."

The message is sponsored by the NFL in conjunction with No More, a five-year-old organization that aims to unify people to combat domestic violence and sexual assault.

No More Campaign / Via nomore.org

The No More campaign has also created PSAs featuring NFL players and other celebrities in the past.

View this video on YouTube

youtube.com

In light of all the domestic and sexual violence incidents brought on NFL players this past year, the NFL sent a strong message by airing this PSA during the season's biggest sporting event.

No More Campaign / Via youtube.com

To learn more about No More, check out their website.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.