Tibetan activists have been protesting at screenings of Dr Strange due to the removal of a Tibetan character from the film adaption.
A number of Tibetans and Tibetan independence supporters have taken issue with the casting of Tilda Swinton in the role of the Ancient One, a character in the comics who came from Tibet. In the film, the Ancient One is said to be of Celtic origin.
Several posts on social media have accused Marvel of censoring Tibet, and "banishing Tibet from global discourse." Marvel's treatment of the country has been compared to China's refusal to recognize Tibet's independence.
Prior to the movie's release, members of the film industry noted that the inclusion of Tibet in the film might make it difficult to sell to a Chinese audience.
Since the announcement of Swinton's casting, the film has faced accusations of whitewashing.
Tenzin Dorjee, Research and Strategic Advisor at Tibet Action told BuzzFeed News that those participating in the campaign feel Marvel is siding with China and creating a "false narrative."
"The Tibetan people have been waging a nonviolent movement to ensure the survival of our nation. And now Marvel comes along and erases Tibet from the original story of Dr. Strange to fit Beijing's false narrative that Tibet never existed," he said. "They're using art to suppress the truth and promote censorship. This is a dangerous trend for Hollywood."