Last week, singer and rapper Doja Cat posted a video of herself dressed as a cow, singing "Mooo" a lot.
People seemed to be into it, so she released the full music video and song "Mooo!" featuring iconic lines like "Bitch, I'm a cow" and "Got milk, bitch? Got beef?"
Unsurprisingly, it was a huge hit.
And now people can't stop listening to it.
It's already changing minds.
And prompting some *deep* conspiracy theories.
Also shoutout to all of Doja Cat's other bops not about cows.
BuzzFeed News has reached out to Doja Cat to hear more about the thinking behind "Mooo!"