Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

Everybody Is Crying Over This Heartwarming Christmas Advert

"Real tears were shed watching this."

Last updated on December 5, 2016, at 10:20 a.m. ET

Posted on December 5, 2016, at 6:59 a.m. ET

Allegro is a Polish online auction website.

Last week, it launched its Christmas advert, entitled "English for Beginners."

The advert shows a Polish man ordering an "English for Beginners" language kit from Allegro, then practicing with it as he goes about his life.

He sticks notes all over his house, watches English films, and repeats English words and phrases.

Eventually he orders items for traveling, and makes his way to an airport, all the way repeating the phrase "Hi, I am..."

When he lands, he is shown to have traveled to London.

He then arrives at a house and is greeted by a man presumed to be his son, and his son's wife.

He then walks over to a little girl stood behind the couple and says in English, "Hi, I'm your grandpa." It closes with the message, "And you? What are you looking for?"

Since being posted on YouTube last week, the advert has been watched over 2 million times. People from around the world have left comments under the video, thanking the company for the heartwarming clip.

"I think that this advertising is incredibly charming, it doesn't have any silly or obscene scenes, and yet so many people watched it, it has such good reviews, so cute <3"

The video has also been widely shared on social media, with equally positive reactions.

Real tears were shed watching this. 😭

Hi I'm just silently sobbing at this ad watch it if you love ads that make u feel things ok IM SOBBING THIS IS SO CUTE MY SOUL IS LEAVING MY BODY

A spokesperson for Allegro told BuzzFeed News said they wanted the advert to reflect the lives of the millions of Polish people who have left the country, but have family in Poland.

"For years, we've strived to make both Allegro - the largest e-commerce platform in the CEE region - as well as our communication to customers bring joy, touch the heart and cause a mile. Such is this ad: about a grandfather who overcomes obstacles to reunite with his loved ones living abroad. Many Polish people share the same experience. Nearly one million Poles have decided to leave the country in search for a job, mainly heading the United Kingdom. Despite the relatively close distance between the countries, family ties tend to weaken.

Therefore, Christmas for many is a difficult time in which we yearn for more. But the story we are telling is all-purpose and can be easily understood by any other nation or community who can easily link the happy ending of a smile and tears of emotion to their daily human experience.

We also put a fundamental question of what we look for in life, 'what are you looking for,' as the slogan of our campaign. In this way, the reality mingles with the feelings of each of us. "

You can watch the full advert here.

View this video on YouTube

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.