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There's A New Mascot For A Detergent Company And It's Terrifying

Its name is Burbu and it will find you.

Posted on August 13, 2015, at 7:30 a.m. ET

Argentine detergent brand Drive has a mascot called Burbu.

Facebook: DriveArgentina

Burbu is an adorable playful soap sud. Look at that cute face.

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Drive decided to make a real-life version of Burbu to help promote the brand. Here's what it looks like:

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Public reaction to real-life Burbu hasn't been positive.

Nicole Gerez/ Facebook
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Burbu knows where you live.
You saaaiiid you lovveeee me.
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Burbu has just finished touring Argentine cinemas, so who knows where he could appear next.

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