The daily videos get thousands of views thanks to their soothing and satisfying qualities.
Callaway, who runs the bakery with the help of her husband, family, and a team of chefs, told BuzzFeed News the most popular videos are usually those involving a rainbow of colors.
"We aim to create delicious, beautiful cookies and cakes for our customers, while bringing a little happiness," she said. "And inspiration to other young girls specifically that when you find your passion and pursue it unceasingly, it pays off big time!"