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Watching These Cookies Being Iced Is Immensely Soothing

Deliciously calming.

Posted on January 12, 2017, at 7:04 a.m. ET

Bakery owner Hayley Callaway has become a social media sensation thanks to her immensely satisfying cookie icing videos.

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Callaway, a 26-year-old from Austin, bought her bakery four years ago and began using Instagram as a fun way to keep track of what was being made.

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However, Callaway's Instagram videos have become viral hits, with over 90,000 people now following the HayleyCakes And Cookies account.

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The daily videos get thousands of views thanks to their soothing and satisfying qualities.

Hayley'sCakes And Cookies

Callaway, who runs the bakery with the help of her husband, family, and a team of chefs, told BuzzFeed News the most popular videos are usually those involving a rainbow of colors.

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She says that the reaction to her videos has been "surprising" and that she is now recognized by strangers thanks to the popular Instagram account.

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"We aim to create delicious, beautiful cookies and cakes for our customers, while bringing a little happiness," she said. "And inspiration to other young girls specifically that when you find your passion and pursue it unceasingly, it pays off big time!"

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