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This Guy Did A Photoshoot In A Swamp And Now It's A Huge Meme

Just your average day in an office swamp.

Posted on August 2, 2016, at 11:30 a.m. ET

A guy from Russia has become a meme after doing a photoshoot in a swamp.

Alex Nazarov

Brothers 16-year-old Igor and 21-year-old Alex Nazarov, from the Chelyabinsk region of Russia, created their own photoshoot for a contest. The photos are meant to symbolize working life and office routines.

Alex Nazarov

Last year, the boys had a small online hit with a picture of Igor in a suit in a lake. Recently, they thought they'd try another photoshoot.

Alex Nazarov

Igor told BuzzFeed News that about a month ago, the brothers drove to a local village's overgrown pond, taking with them old office equipment and a suit. The shoot took about an hour.

Alex Nazarov

The photos were originally uploaded by Alex to Russian social network VK, then shared to community page "How I Met tetanus", where they went viral.

"You can do anything to win a weird photos competition. Me and my brother went crazy and made a little photo project in style of 'office routine'."
progorod11.ru

"You can do anything to win a weird photos competition. Me and my brother went crazy and made a little photo project in style of 'office routine'."

"We can’t stay quiet about this hero, start posting your memes, get likes ready."
new.vk.com

"We can’t stay quiet about this hero, start posting your memes, get likes ready."

Quickly, Igor was made into a Russian meme.

"This is me coming back to Russia."

"This is fine."

/@martin_camera когда не знаешь как добавить эффектов в презенташку и зовешь опытного менеджера

"When you don’t know how to add some cool effects to your PowerPoint presentation and asks for help from a more experienced colleague."

The photos quickly found a global audience.

Igor said the hardest part of the shoot was getting the furniture into the water, after that it was easy. He says the brothers were looking to " highlight the office routine in all of its meanings" and didn't expect the enthusiastic reaction.

Alex Nazarov

Glad it was worth it, Igor!

Alex Nazarov

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