Oh Joy Sex Toy is a weekly web comic that focuses on sex education. The comic is run by Erika Moen and Matthew Nolan.
Since 2013, the pair have posted educational cartoons, covering topics from consent and abortion to hiding boners and DIY BDSM.
On Tuesday, the pair posted a comic explaining the practice of cuckolding, called "What the Fuck's a Cuck?" The full comic can be read on the website.
The comic intended to expel the negative connotations around the word "cuck," which has recently become associated with the alt-right.
The comic features a couple — Joe and Kate — and their "bull," Craig. It is their personal account of how cuckolding works for them and provides some insight into the kink in general.
There was also a lot of moments of humor throughout.
After publishing, Nolan added a note clarifying that the comic only represents only one experience of cuckolding.
However, some people disliked the comic's lighthearted take to the topic of cuckolding. Lines from the comic, such as "Joe, shut up and get the fuck out," were made into memes.
Some people feel that the comic was an odd response to the alt-right's use of the term "cuck."
The Daily Dot said that the comic had glossed over cuckolding's often racist aspects. In a now-deleted update, Nolan said he believed there was a difference between racism and "race-play."
But others have defended Oh Joy Sex Toy and their decision to tackle the topic.
Nolan told BuzzFeed News that the pair had been wanting to cover more kinks for a while, and since they knew a few cuckolding trios, decided to focus on it.
"I found their dynamics and the depth of the kink to be really interesting. It's so deep and personal," he said.
"I was really drawn in at the bravery I thought they all seemed to show — it's loaded with so many hot pressure points. I wanted to understand what was going on in all their heads."
Nolan said that he was proud of the comic, and while he and Moen said they have separated themselves from the criticism, he is glad some people found it funny.
"Turns out cuckolding is a hot topic, and a lot of people have a lot of different ideas about it," he said. "I tried my best to unpack the kink I was seeing into something short, while also making a fun comic."
"If people can read the whole thing I'll be happy, even if they don't take it seriously. Getting people to walk away with something learned is all I can really hope for."
Rachael Krishna is a reporter for BuzzFeed News and is based in London.