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Hedge Fund Handbook Or Kinky Sex Advice?

Bridgewater Associates is the world's biggest hedge fund. It also has the most cultish employee handbook. Can you tell its handbook from a sex column?

Posted on June 10, 2013, at 12:17 p.m. ET

As you'd find through hedge fund manager Ray Dalio's manifesto, capitalism and sexual liberation operate on the surprisingly similar assumptions: that honest and rational self-interest will bring the most amount of pleasure to everyone. In both fields there is a deeply American language of the self — stressing the benefits of radical honesty, self-help, and an unembarrassed pursuit of self-actualization. There's a reason sex positive columnists like Dan Savage are called the Classical Liberal of the sexual barter economy. As long as two consenting adults can barter an agreeable exchange of pleasures, everything is (assumed to be, at least) peachy.

No surprise, then, that Bridgewater Associates' "Principals" sound like Steve Jobs giving a BDSM workshop.

Bridgewater Associates is not only the world's biggest hedge fund (managing over $122 billion in assets), but also the most famously cultish one. If you're one of Bridgewater's 1,200 elite employees, you're not only required to read founder Ray Dalio's autobiography and manifesto, you're also rigorously quizzed on it.

Can you tell which of these quotes is sex-positive advice, and which is from Bridgewater's employee handbook?

  1. 1. Who said this?

    Correct
    Incorrect
    Dan Savage's "Savage Love" Column
    Correct
    Incorrect
    Bridgewater Associates
  2. 2. Who said this?

    Correct
    Incorrect
    "Unleashing Our 2nd Orgasm: Self-Discovery Through Sex Toys"
    Correct
    Incorrect
    Bridgewater Associates
  3. 3. Who said this?

    Correct
    Incorrect
    Getting Past Your Breakup: How to Turn a Devastating Loss into the Best Thing That Ever Happened to You
    Correct
    Incorrect
    Bridgewater Associates
  4. 4. Who said this?

    Correct
    Incorrect
    Diaries of A Sensitive Dominatrix
    Correct
    Incorrect
    Bridgewater Associates
  5. 5. Who said this?

    Correct
    Incorrect
    Dan Savage
    Correct
    Incorrect
    Bridgewater Associates
  6. 6. Who said this?

    Correct
    Incorrect
    The Ethical Slut
    Correct
    Incorrect
    Bridgewater Associates
  7. 7. Who said this?

    Correct
    Incorrect
    The Alpha Male's Game Book
    Correct
    Incorrect
    Bridgewater Associates
  8. 8. Who said this?

    Correct
    Incorrect
    Opening Up: A Guide To Creating And Sustaining An Open Relationship
    Correct
    Incorrect
    Bridgewater Associates
  9. 9. Who said this?

    Correct
    Incorrect
    Coming Out As A Kinkster: A Radical Honesty Manifesto
    Correct
    Incorrect
    Bridgewater Associates
  10. 10. Who said this?

    Correct
    Incorrect
    Dan Savage
    Correct
    Incorrect
    Bridgewater Associates
  11. 11. Who said this?

    Correct
    Incorrect
    A Loving Introduction to BDSM
    Correct
    Incorrect
    Bridgewater Associates
  12. 12. Who said this?

    Correct
    Incorrect
    Golden Years: Rediscovering Love In Old Age
    Correct
    Incorrect
    Bridgewater Associates
  13. 13. Who said this?

    Via antonique.deviantart.com
    Correct
    Incorrect
    How To Save Your Passive Aggressive Marriage
    Correct
    Incorrect
    Bridgewater Associates
  14. 14. Who said this?

    Correct
    Incorrect
    12 Pillars of Polyamory
    Correct
    Incorrect
    Bridgewater Associates
  15. 15. Who said this?

    Correct
    Incorrect
    How To Have A Three Way, Your Way
    Correct
    Incorrect
    Bridgewater Associates
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