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Chinese Consumers React To Walmart Donkey-Fox Meat Scandal

DNA testing showed that donkey ham sold in Chinese Walmarts is actually fox meat. Weibo reacts.

Posted on January 2, 2014, at 5:03 p.m. ET

On Jan 1, Chinese news outlets reported that fox meat was being sold as "five spice donkey ham" in northern Chinese Wal-mart branches.

American companies in China are no stranger to trouble with sketchy suppliers.

Earlier this year, Yum Brands (KFC's parent company) suffered from a scandal where its subsidiary hot pot restaurant chain was found selling rat and fox meat as lamb.
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Earlier this year, Yum Brands (KFC's parent company) suffered from a scandal where its subsidiary hot pot restaurant chain was found selling rat and fox meat as lamb.

A Jinan City reporter found that suppliers can easily buy marinades online to mask fox meat's strong gamey taste.

This de-scenting agent promises to act as a fly repellent, and claims that all meats cooked with its formula will taste fresh and odorless for 20-24 hours afterwards. Because of the strong smell of foxes, their flesh sells for USD $1/kilogram.
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This de-scenting agent promises to act as a fly repellent, and claims that all meats cooked with its formula will taste fresh and odorless for 20-24 hours afterwards. Because of the strong smell of foxes, their flesh sells for USD $1/kilogram.

Customers who've eaten that brand of donkey ham were naturally put off.

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Some wondered why anyone would bother to use fox meat.

Others were less impressed.

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Meanwhile, Walmart China promises to refund customers 50 yuan per bag and inspect their suppliers more rigorously.

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