On Jan 1, Chinese news outlets reported that fox meat was being sold as "five spice donkey ham" in northern Chinese Wal-mart branches.
A Jinan City reporter found that suppliers can easily buy marinades online to mask fox meat's strong gamey taste.
Customers who've eaten that brand of donkey ham were naturally put off.
Some wondered why anyone would bother to use fox meat.
Others were less impressed.
Meanwhile, Walmart China promises to refund customers 50 yuan per bag and inspect their suppliers more rigorously.