Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

Was Marc Jacobs' Chipotle Proposal An Ad?

The fashion designer proposed with a flash mob...inside a Chipotle. #Ad?

Posted on April 5, 2018, at 1:04 p.m. ET

This is designer Marc Jacobs and his new fiancé, Charly Defrancesco, who is a candlemaker (ok?).

Brendan McDermid / Reuters

Last night, Marc proposed to Char in the way we all dream this most romantic dream: inside a Chipotle, with a flash mob of friends dancing to "Kiss" by Prince.

But look, we live in 2018, and celebrities promote thinly veiled ads on Instagram all the time. Jacobs' choice of venue for the surprise proposal — a well-known restaurant brand — suggests something might be afoot...perhaps some sort of #sponsored situation...

It's the kind of thing that makes you wonder: Is Marc Jacobs designing the new Chipotle uniforms? Brand synergy? Is this a viral stunt by Chipotle to promote a new line of fashion burritos? Was he offered free burritos for life? Paid a pile of cash to do this?

Here at BuzzFeed News, we could not let this mystery remain unsolved, so we got to the bottom of it. Was this secretly an ad for Chipotle?

A spokesperson for Chipotle told BuzzFeed News that it had nothing to do with this, but "We’re so thrilled to see they are fans. Sounds like a match as perfect as chips and guac. We will definitely be reaching out to see how we can help make their big day extra special."

Congrats to the happy couple!

  • Picture of Katie Notopoulos

    Katie Notopoulos is a senior reporter for BuzzFeed News and is based in New York. Notopoulos writes about tech and internet culture and is cohost of the Internet Explorer podcast.

    Contact Katie Notopoulos at

    Got a confidential tip? Submit it here.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.