Sorry, Tim Cook, You're Tim Apple Now. That's How It Works.
Do you know your Tim?
Today, President Donald Trump met with Apple's CEO. The guy in the glasses.

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Apple's CEO (we'll get to him later), President Donald Trump, and Ivanka Trump.
The occasion was the American Workforce Policy Advisory Board meeting. There were a bunch of CEOs and officials there. At one point, Trump called Apple's CEO by the wrong name. But hey, names are hard.
Yep, here's Trump saying "Tim Apple":
Trump just called Apple CEO Tim Cook “Tim Apple”
Better luck next time, Tim!

Tom Brenner / Getty Images