Cory Sklar lives in San Francisco and has seen his fair share of men wearing t-shirts with startup names on them. But Cory is no passive observer. No. He decided to do something about it.
He started a blog.
That, dear reader, is the complicated and arcane origin story of Dudes In Start Up Shirts.
Cory told BuzzFeed News he wishes to express no opinion on the shirt wearers; he is merely observing them, like Jane Goodall but for startup bros with bad fashion taste. The photos come from a mix of reader submissions and his own snaps.
Please enjoy this important piece of cultural anthropology.