“The ratio,” a buzzword first reported by Esquire, is used by people to describe times on Twitter where someone makes a bad tweet and it gets way more replies (usually by people telling them they suck) than it does retweets or faves. Here at BuzzFeed News, it wouldn’t be unusual in 2017 to overhear someone saying, “Did you see so-and-so is getting ratioed?” or “Wow, that tweet is getting ratioed hard.”