This morning, LinkedIn sent out an email blast to about 20 million people letting them know they were in the top tier of most-viewed profiles. The notifications told you if you were in the top 1%, top 5%, or top 10%.
Michelle Wetlzer of Keen.io noted that since LinkedIn has 200 milllion users, this means 20 million people got a big ego boost this morning. Sounds a little less exclusive when you think of it that way. It's a clever way to make your most loyal userbase feel extra special, and definitely to click onto that "read more" button.
It also fanned the flames of vanity for quite a few LinkedIn users on Twitter. The notification came with a handy pre-written Tweet announcing their special status. These LinkedIners just couldn't resist taking the bait:
The 1%-ers
The LinkedIn elite. All 2 million of them.
Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/jrOOazzt (this cracks me up by the way)
Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/jrOOazzt (this cracks me up by the way)-- Sharon Cook
Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. (I'm so poppppulllarrrrrr). http://t.co/QlkJ5PJV
Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. (I'm so poppppulllarrrrrr). http://t.co/QlkJ5PJV-- Jenny Foss
Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/bNzITYqt
Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/bNzITYqt-- Andre Freire
Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/K5FbjMZD
Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/K5FbjMZD-- Jon Turino
Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/7T96NCrG
Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/7T96NCrG-- Zafer Betoner
Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/i4Nnkum6
Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/i4Nnkum6-- Katherine Kennedy
The 5%-ers
Meh.
Hurray! I have one of the top 5% most viewed @LinkedIn profiles for 2012. http://t.co/MWyBhVes
Hurray! I have one of the top 5% most viewed @LinkedIn profiles for 2012. http://t.co/MWyBhVes-- Laura Dotolo
Wow! What a surprise to find I have one of the top 5% most viewed @LinkedIn profiles for 2012. http://t.co/0tRSlFhG #whoknew
Wow! What a surprise to find I have one of the top 5% most viewed @LinkedIn profiles for 2012. http://t.co/0tRSlFhG #whoknew-- Kate Olsen
I have one of the top 5% most viewed @LinkedIn profiles for 2012. Kind of a big deal #vivalaemilia http://t.co/VGmRUvZa
I have one of the top 5% most viewed @LinkedIn profiles for 2012. Kind of a big deal #vivalaemilia http://t.co/VGmRUvZa-- Emily Pawlak
Hurray! I have one of the top 5% most viewed @LinkedIn profiles for 2012. http://t.co/sJKlJucH
Hurray! I have one of the top 5% most viewed @LinkedIn profiles for 2012. http://t.co/sJKlJucH-- Ellen Resnick
The 10%-ers
Such plebes.
Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. http://t.co/qO4joT5b || Wow!! @.@
Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. http://t.co/qO4joT5b || Wow!! @.@-- Priscilla Aragon
Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012 in Slovenia. http://t.co/0d573P5n
Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012 in Slovenia. http://t.co/0d573P5n-- williamwagner
Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. http://t.co/Mw31snHH
Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. http://t.co/Mw31snHH-- Cessy Meacham
Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. http://t.co/LxSr4kcB
Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. http://t.co/LxSr4kcB-- Matthew Ross Downing
Just been informed that I have one of the top 10% most viewed profiles on @LinkedIn for 2012. Have we connected yet? http://t.co/ujjFNLF7
Just been informed that I have one of the top 10% most viewed profiles on @LinkedIn for 2012. Have we connected yet? http://t.co/ujjFNLF7-- Abbie Huff
Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. Or should I be scared of stalkers? http://t.co/gxdokIin
Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. Or should I be scared of stalkers? http://t.co/gxdokIin-- Jefferson Denim
Proud to be one of @LinkedIn's top 10% most viewed profiles. Thank you!! http://t.co/xjHeWR5z
Proud to be one of @LinkedIn's top 10% most viewed profiles. Thank you!! http://t.co/xjHeWR5z-- Greg Saperstein
H/t Matt Handler