Pittsburgh Steeler's Rashard Mendenhall was fired from his endorsement deal with Champion Sportswear (owned by Hanesbrands, Inc.) after making controversial tweets.
When Osama bin Laden was killed, he tweeted, "What kind of person celebrates death? It's amazing how people can HATE a man they have never even heard speak. We've only heard one side..." And in regard to 9/11, he tweeted: "We'll never know what really happened. I just have a hard time believing a plane could take a skyscraper down demolition style."
Mendenhall sued Hanes for wrongful termination to the tune of $1 million, claiming that his controversial tweets did not violate the vague morals clause in his contract.
The case was settled before a court ruling in January 2013.