People in China are sharing videos of drastic transformations for the latest meme – "karma's a bitch."
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The videos usually start with people dressed down in pajamas or hoodies and without makeup, singing along to the song "Antique Gucci," a Cryptex mashup of the Kreayshawn song "Gucci Gucci" and Beats Antique's "I Got".
They then say the line, "Oh well, karma's a bitch" — first said by Veronica Lodge in the TV series Riverdale — and throw a towel over themselves to transform their look completely.
It's kind of like "me, before vs. after I get ready to go out."
And the results are truly next level.
People have gotten really creative with it.
Like, really creative.
The videos were so incredible that a video compilation featuring some of the best ones became the top post on Reddit on Friday.
The videos are being made on Chinese video app Dou Yin, a more advanced version of Musical.ly, which allows users to shoot 15-second music videos over popular songs.
There's an app in China that's basically a more advanced version of musical.ly and a crossover between Vine and Sna… https://t.co/r5dSc3uNYK
Besides allowing users to add face filters and effects during filming, the app also has editing capabilities. Users can pause while filming, similar to Vine.
The app also has a challenges section, where people can start a style of video that others then take part in.
Other challenges from the app have also gone viral on both Chinese and Western media.