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People Are Totally Obsessed With This Dad Sending His Family Weird Photos Of His Huge Cube

We've reached peak dad.

Posted on January 4, 2017, at 6:54 a.m. ET

A few days ago, Shaun Moriarty, a 36-year-old creative director and designer from Brisbane, Australia, discovered his dad had a cube and has been taking photos of it.

Twitter: @RUMOKO

Now it is a thing™, and his tweet has been retweeted more than 20,000 times.

Moriarty told BuzzFeed News that the cube "just appeared in our family iMessage group" one day.

Shaun Moriarty

He said his father, Tom, just sent a photo of his cube with no context, followed by a math question.

"After a bit of banter, he just started posting photos of it around the house before finally putting it to bed," Moriarty said.

Moriarty said his dad's response to finding out he had gone viral was to ask if people wanted more pictures of the cube.

Shaun Moriarty

The answer was yes, so he sent more.

"We’d all been at my folks’ for Christmas which can be a little energetic, so I just assumed he’d needed to burn off some excess energy by confusing us," Moriarty said.

Shaun Moriarty

He said that Tom, a retired photographer, later told him he is planning on photographing the cube to display lens distortion at different focal lengths.

Shaun Moriarty

People then started sharing their own cubes.

There were plenty of references.

@RUMOKO @aeridel I hope no one makes him throw it in an incinerator...

The cube even inspired some photoshopping...

As well as a fan art.

Moriarty said he did not expect his tweet to go viral, but can see the "wholesome appeal of an unexplained inanimate unadorned cube being appreciated by the dad who made it."

Kristina Childs

"Perhaps after everything 2016 wrought, people just needed something they didn’t have to rationalize," he added.

"I also got a bunch of new followers, but I'm worried they're only interested in Cube Content so I'm not really sure what to do about that," he said.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.