Nintendo's Alternate Universe
youtube.com
The company's E3 preview video is a lot of things: awkward, impressive, corny, hopeful. But the overwhelming impression it leaves in one of Nintendo as an alien company, only casually aware of the real changes in gaming over the last five years — mobile, social, consoles becoming media devices — while, at the same time, attempting to reinvent and claim them all as its own. Nintendo is capable of genius; now, more than ever, it needs to follow through.