Here's What Yahoo's New Tumblr Ads Look Like
"Oh! I was so confused. I thought i followed some random blog drunk." ~ BuzzFeed's resident Tumblr expert, Ryan Broderick.
Tumblr dashboard ads are here:
They look just like regular Tumblr posts, but with a special icon in the corner. Essentially, they promote blogs that you don't follow into your dashboard:
They've been doing this on mobile for a while:
The response on Tumblr hasn't been huge — but it has been uniformly negative: