Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

Google Retail Stores Planned In Los Angeles And San Francisco

The stores will promote all of Google's flagship products — including Glass.

Posted on April 15, 2013, at 3:29 p.m. ET

Google is planning to open retail stores in Los Angeles and San Francisco, according to a source familiar with the plans. The company has already begun hiring staff, who are being trained in how to explain and market Google products — including Glass — in stores. It's likely that the company will open stores in more locations, but SF and LA will be among the first.

Rumors that Google was opening its own retail spaces by the end of the year began circulating in February, and were spelled out more clearly today at 9to5mac. The reports indicated the shops would be selling Android and Chromebook-related products, as well as Glass.

Google has been expanding its retail plans in other ways, too. Google already has kiosks at Best Buy locations where Google-trained employees demonstrate Chromebooks. It's also been testing a same-day shipping program for online purchases in San Francisco, which could position it to compete more directly with Amazon.

The plans may shed light on another storyline at Google: Earlier this year, Google's Andy Rubin, the co-creator of Android, flatly denied the rumors altogether. "Google has no plans, and we have nothing to announce," Rubin told the audience at an international mobile industry conference in Barcelona. He downplayed the value of brick-and-mortar retail, too, saying consumers "don't have to go in the store and feel [products] anymore." A month later he left his post as head of Google's Android division.

As for what the stores will look like, we can expect plenty more leaks; for now, however, Google is remaining silent. A Google spokesperson has not returned a request for comment.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.