Stone & Strand, a New York jewelry company, recently debuted a new earring line by Maria Tash — and some rather, erm, colorful copy to promote it.
Sure, that’s a good slogan for a jewelry brand
😏😏😏😏😏
As you could probably expect, people were very mature about the whole thing.
I JUST SPAT EVERYWHERE https://t.co/lv8gcf5JkT
IM LAUGJINH SO HARDDKKD https://t.co/jTFAOLZG5y
*immature sniggering* https://t.co/XKacISrGJx
I mean, we're all adults here, right?
Someone FILL MY HOLES. https://t.co/jIiGE2eIqT
Maria,,,, hello https://t.co/W8anjMcf7s
*snorts hot chocolate out of nose* https://t.co/FVfW0ZFLEg
Nadine McCarthy Kahane, the founder and CEO of Stone & Strand, told BuzzFeed News the copy was written internally by a team of young women with an "irreverent outlook."
Kahane said she had not been aware of the massive response — but that the double entendre had, in fact, been on purpose.
"We did write the banner deliberately, because we believe that in the same way men have historically been granted room in our discourse to make playful references to their sexuality, women should have that same freedom," she said.
Maria Tash, the designer whose earring line was promoted with the copy, tweeted that she did not approve the slogan and has asked to change it.
This is from a 3rd party without our approval. We've asked to change it, we prefer to think we have something for e… https://t.co/8eSeG4usvw
Still, a lot of people are giving a round of applause to the team that wrote the slogan.
Fire ur copywriter Or promote ur copywriter This is GOLD https://t.co/Degse2vJJp
I seriously want my job to think about potential double entendres in marketing campaigns https://t.co/lhaOuMZiay
I can imagine someone in marketing, retirement in a week, cracking their knuckles and saying "let's go out with a b… https://t.co/IDgnq8Ijsj