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People Can't Stop Giggling At This Jewelry Store's Hilariously Risqué Slogan


Posted on May 4, 2017, at 12:06 p.m. ET

Stone & Strand, a New York jewelry company, recently debuted a new earring line by Maria Tash — and some rather, erm, colorful copy to promote it.

Sure, that’s a good slogan for a jewelry brand


As you could probably expect, people were very mature about the whole thing.



*immature sniggering*

I mean, we're all adults here, right?


*snorts hot chocolate out of nose*

Nadine McCarthy Kahane, the founder and CEO of Stone & Strand, told BuzzFeed News the copy was written internally by a team of young women with an "irreverent outlook."

Kahane said she had not been aware of the massive response — but that the double entendre had, in fact, been on purpose.

"We did write the banner deliberately, because we believe that in the same way men have historically been granted room in our discourse to make playful references to their sexuality, women should have that same freedom," she said.

Maria Tash, the designer whose earring line was promoted with the copy, tweeted that she did not approve the slogan and has asked to change it.

This is from a 3rd party without our approval. We've asked to change it, we prefer to think we have something for e…

Still, a lot of people are giving a round of applause to the team that wrote the slogan.

Fire ur copywriter Or promote ur copywriter This is GOLD

I seriously want my job to think about potential double entendres in marketing campaigns

I can imagine someone in marketing, retirement in a week, cracking their knuckles and saying "let's go out with a b…

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.