This issue first presented itself several years ago, when the first incarnation of the hat had to be retired due to wear and tear.
“It took me eight years of looking to find one, and then I finally found a resale vintage one on Etsy," Johnson said. "I snapped it up and wore it for about three years. And then I realized, this one is going to get stained too."
So, he spoke to his "contacts in the hat industry" and got a few samples made, but learned the minimum order of hats is $5,000. His daughter told him about crowdfunding, and thus his Kickstarter was born.