YouTubers Logan Paul and KSI brought their beef to the ring on Saturday for a much-hyped boxing match that drew an estimated 2 million viewers.
Nearly 800,000 people paid $10 to watch it on pay-per-view YouTube. At least 1 million more people watched on Twitch, and about 20,000 attended in person at Manchester Arena in England.
Between pay-per-view YouTube earnings, live ticket costs, sponsors, and merchandise, the event likely brought in millions of dollars.
Basically, this thing was big. Really big.
A little background for those of you who are like, "Who are these people???"
Now, let's back up a tad and talk about why this fight happened in the first place.
TL;DR: YouTubers publicly feud with each other all the time so they can get more famous. It's kinda their thing.
The Logan Paul/KSI feud kicked off in February, when KSI boxed another British YouTuber, Joe Weller. After winning, KSI challenged the Paul brothers to a fight.
“If any YouTuber wants it, you can come get it. Jake Paul, Logan Paul, any of the Pauls. I don’t care," KSI said.
Jake Paul basically responded to KSI with an "I don't know her."
The Paul brothers and KSI/Deji then started trading insults and diss tracks in their videos.
Originally, Jake Paul agreed to fight KSI, but it was later decided Jake would fight Deji, and Logan would fight KSI.
In an interview with YouTuber Casey Neistat in July, Logan Paul framed the boxing match as part of his "redemption story" after the backlash from his suicide forest video.
"It's about being able to get hit in the face, whether they're a result of your own actions or not — in my case they are. I'm the one who fucked up," said Paul.
If you want the full timeline on the feud, the Daily Dot has a good one.