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Guatemala's Child Sex Abuse Epidemic Gets Disturbing Ad Campaign

Two videos from a Central American charity show what happens after girls are raped by their family members.

Last updated on April 22, 2014, at 7:37 p.m. ET

Posted on April 22, 2014, at 7:37 p.m. ET

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The videos, released last week, are part of a broader campaign and partnership between Central American homeless youth charity La Alianza and Austin-based ad agency LatinWorks.

The basis for the campaign, according to LatinWorks, is the troubling number of girls raped by their family members in Guatemala:

In 2013 alone, according to The Monitoring Center of Sexual Health and Reproduction in Guatemala, more than 60,000 girls and adolescents between the ages of 10 and 19 gave birth ... Of these 60,000, 4,356 are girls under 14 years of age and 89% of their abusers are family members, and among them, 30% are their own fathers, cited by a study conducted by the PDH (Procuraduria de los Derechos).

The group notes that because of the challenges of collecting data in rural areas, the actual number of Guatemalan girls impregnated by their fathers may exceed PDH's estimate.

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