Thursday evening, the world cleaved in two after BuzzFeed posted an image of a dress that many believed was white and gold, but was actually blue and black.
So of course it wasn't long before some of the nation's leading people and organizations weighed in. Here's what happened when they did:
Exhibit A: Government agencies.
First we have a few of police departments, a national park, and a public transit agency weighing in. Not bad.
WANTED: This dress to stop appearing in our feed (Even though we'd look simply ravishing in it) #BlueAndBlack
We're pretty sure #TheDress is actually the #GreenAndGray of a #NationalPark ranger uniform.
Between the #LlamaDrama and #TheDress today we’re ready to call it a day. You’re on your own tonight. Let’s hope the sun comes out tomorrow.
We encourage everyone to have peaceful conversations about the color of the dress. Agree to disagree.
At this stage in our inquiries Queensland Police cannot confirm if #TheDress is #blueandblack or #whiteandgold.
.@aaj213 is Blue Line really white? Is Gold Line really black? We will never know. #TheDressIsWhiteAndGold
Exhibit B: Politicians.
Politicians can relate to the common folk too. Yes, some are politicizing this thing, but still.
I was all in on the #llamas, but can't bring myself to tweet about a #whiteandgold dress.
But what if I see #blueandgreen in #thatdress? @BuzzFeed
I know three things: 1) the ACA works; 2) climate change is real; 2) that dress is gold and white.
I've never been more confused in my life. And I've listened to @replouiegohmert speeches on the House floor. #whiteandgold #blackandblue
Thought I had a reasonable understanding of what Twitter is/can be used for. Especially for an 88-year old. But here we are, with a dress.
Exhibit C: Brands.
Finally, some brands saw in #TheDress an opportunity to sell more stuff. First, we have the places:
Something, something, #TheDress. Something, something, #PurpleAndGold. #TheInternet
Debate #TheDress all you want, but we know #WhiteAndGold when we see it. @MandalayBay #Vegas
Then there are the brands, which generally just tweeted their own colors, plus some hashtag related to the dress. The whole thing is reminiscent of that time Taco Bell was really into being "on cleek."
We're seeing #WhiteandGold.
Still don't know what color #thedress is? See for yourself. #whiteandgold or #blackandblue? http://t.co/KkDAMxKr6t
You're not the only ones @Cirque! We see blue & yellow too :) #TheDress
Why choose sides when you can have them all? #TheDress
But seriously. This is the only #WhiteAndGold we need to worry about. #TheDress
We just see orange #thedress
So is ARDY #blackandblue or #whiteandgold? #RDMA
All we see is orange. #TheDress.
We're not sure about #whiteandgold or #blackandblue - we're a bit more partial to blue and gold...