Exhibit A: Government agencies.
First we have a few of police departments, a national park, and a public transit agency weighing in. Not bad.
Exhibit B: Politicians.
Politicians can relate to the common folk too. Yes, some are politicizing this thing, but still.
Exhibit C: Brands.
Finally, some brands saw in #TheDress an opportunity to sell more stuff. First, we have the places:
Then there are the brands, which generally just tweeted their own colors, plus some hashtag related to the dress. The whole thing is reminiscent of that time Taco Bell was really into being "on cleek."