Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

Playboy Is Bringing Back Nude Photos

Cooper Hefner, chief creative officer at the magazine and son of Hugh Hefner, announced Monday that "we're taking our identity back and reclaiming who we are."

Posted on February 13, 2017, at 5:46 p.m. ET

Playboy / Via Twitter: @Playboy

Just a year after Playboy made a radical shift away from its mainstay of nude photos, the magazine will reintroduce explicit imagery in an attempt to reclaim "who we are."

Playboy chief creative officer Cooper Hefner announced the move back to nudes Monday in a tweet. He wrote that though the way the magazine historically portrayed nudity "was dated," getting rid of it completely was a mistake.

"Nudity was never the problem because nudity isn't a problem," Hefner added. "Today we're taking our identity back and reclaiming who we are."

Playboy's March/April issue will be the first to once again include nudity. The issue will feature Elizabeth Elam, who the magazine describes as an "unlikely amalgam of warmth, grit and obvious beauty."

The reintroduction of nudity comes as Playboy grapples with its identity at a time when the internet has made nude images widely accessible and often free.

In October 2015, amid a struggle to stay relevant, Playboy announced that it would no longer publish fully nude images in its print magazine. The move came after a website redesign in 2014 that eliminated nudity online, which the company said led to a 250% spike in traffic.

As of Monday, the website included the tagline "entertainment for all."

But Cooper Hefner — the 25-year-old son of Playboy founder Hugh Hefner — was critical of the move to eliminate nudity. In a 2016 interview with Business Insider, he argued that "Millennials and Gen-Y didn't view nudity as the issue."

"The issue was the way in which the nudity and the girls were portrayed," he added.

Cooper Hefner became Playboy's chief creative officer last July. In a post on Playboy.com Monday, he laid out his vision for the magazine and defended it as a publication that historically "challenged social norms."

"At this point in history," Hefner added, "the most vital intellectual discussion we can have is how to create a society that’s as free as possible without ignoring the social and economic implications of our policy decisions."


BuzzFeed News’ FinCEN Files investigation exposed massive financial corruption on a historic global scale. Want to support our journalism? Become a BuzzFeed News member.

ADVERTISEMENT