The “World’s No. 1 K-Pop Award” Says It Can No Longer Count Twitter Votes Due To Elon Musk Laying Off Staffers In Korea

For years, fans have tweeted #MAMAVOTE along with a hashtag of the name of the idols they are voting for, but this will no longer be the case.

The MAMA Awards, a K-pop awards ceremony, announced Wednesday that it will no longer be incorporating votes from Twitter users to determine the Worldwide Icon of the Year and Worldwide Fan Choice winners due to “internal changes within Twitter.”

Last week, Elon Musk laid off almost half of all Twitter staff, which included a quarter of employees in Korea. In the statement by Mnet, the organization behind the awards show, wrote that it would be impossible to collect the votes made by fans through Twitter due to the changes. Voting will now be conducted on the Mnet website, by listening to an artist in Mnet’s playlist on Spotify, and by watching a music video.

[VOTE NOTICE] Thank you for your interest and support for the voting of '2022 MAMA AWARDS'. Due to internal changes within Twitter, we would like to inform you about revision of the judging criteria. Check more information on Mnet Plus. 📌 https://t.co/NDdNUZqpQc

Twitter: @MnetMAMA

Some fans, however, believe Mnet’s explanation is just an excuse. Wednesday’s announcement comes just off the back of accusations that the votes are rigged. Mnet didn’t immediately respond to BuzzFeed News’ request for comment.

The new twitter changes is only a convenient excuse cause even with the proposed changes you CAN still track how many votes were made by account LIKE DPMO EVEN I CAN DO IT https://t.co/NMLpD2dnqW

Twitter: @jinyoungverse

For years, fans have tweeted #MAMAVOTE along with a hashtag of the name of their favorite idol. Some people felt that Twitter voting was more transparent and less likely to be manipulated. Meanwhile, fans started collecting the voting numbers from the Mnet website and found possible irregularities. Mnet acknowledged these and said in a statement that “data identified as fraudulent voting during the monitoring process will be excluded from the final aggregation.”

The annual awards ceremony is considered one of the biggest nights in K-pop and includes artists from across Asia in addition to K-pop idols. The most coveted awards, referred to as “Daesang,” are Artist of the Year, Album of the Year, Song of the Year, and Worldwide Icon of the Year. The awards ceremony takes place Nov. 29 and 30 in Osaka, Japan.

Topics in this article