Last August, BTS released Love Yourself: Answer, the third album from their trilogy series Love Yourself. The album cover had four different versions and, when put together, they looked like this:
Fast forward to Wednesday, when BTS fans noticed a T-shirt on sale on Asos, which they said had a striking resemblance to the design on the BTS album covers.
Naturally, fans started to ask Asos about it.
@ASOS @ASOS_HeretoHelp this is literally @BTS_twt ‘s album design what are you playing at....
And were pretty confused.
.... wot
The listing didn't mention BTS, but the item was described as a "tie front cropped t-shirt with heart graphics".
@koosmiIe "with heart graphics*
It also appeared to have been "selling fast" on the website.
The fans didn't stop there. They then reported the T-shirt to BigHit Entertainment, BTS' record label.
Snitch? You bet I told!
bighit: a suing asos today✨
A spokesperson for Asos told BuzzFeed News they have removed the T-shirt from the website while the matter is being investigated. They said:
"As a responsible retailer we take intellectual property very seriously, which is why we took the t-shirt off site while we looked into it. The t-shirt was actually designed and supplied to ASOS by a third party brand.
"We understand they are currently investigating the matter and we have asked them to reach out to BigHit Entertainment directly."