Last week a mom took to Twitter to share her outrage after taking her 12-year-old daughter shopping for bras and finding one that "smoothens imperfections."
On the label of the bra it reads, "Ideal as a first bra with removable filling!" and "hides small imperfections".
Florence Braud told BuzzFeed News she saw the bra for sale in a store in Bretagne, France.
She said the word “imperfections” irritated her and that a girl in her daughter’s class had made fun of her for not wearing a bra, so they went to buy her one.
Braun said: “It saddened me to see that, so soon, she was already suffering the threats [of] femininity."
She described it as an "injunction of femininity".
Many people took to Twitter to criticize Dim, the lingerie brand responsible.
A spokesperson from Dim told BuzzFeed News in a statement that by "imperfections" the company meant to "make the product smooth and harmonious under clothing."
They said: “When we said imperfections, we meant clothing and non-physiological imperfections. This is to erase imperfections materials — folds, overlays, etc. — to make the product smooth and harmonious under clothing.”