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Here Are All The Ways The White House Is Trying To Sell Obamacare

The Affordable Care Act can only work if young healthy people sign up for health insurance, but a lot of them don't know about it.

Posted on September 26, 2013, at 5:49 p.m. ET

Online health insurance marketplaces for Obamacare open Tuesday, where people can compare health plans.

AFP / Getty Images

But Obamacare remains unpopular and confusing. According to a CNBC poll, 46% of Americans opposed Obamacare while 37% opposed the Affordable Care Act, which is kind of concerning because they're the same thing.

Luckily, Obama and his friends are doing their best to educate everyone.

9. First off, he's tweeted about it a lot.

8. And he's gotten some pop stars to tweet about it too.

Ethan Miller / Getty
Christopher Polk / Getty

7. The U.S. Department of Health and Human Services used mustaches.

6. Minnesota put Paul Bunyan in ads about their state's health insurance marketplace.

5. Oregon is using hipster folk singers because duhhhh.

4. Connecticut handed out sunscreen.

3. California received $80 million from the federal government to promote its state's marketplace and made ads like this.

2. The Obama administration tried to get professional sports leagues to promote it, but they said no.

Kevin C. Cox / Getty

Republican senators wrote letters to the leagues asking them not to get involved in "a highly polarized public debate."

1. But it's OK because cute animals are promoting it now.

The Adorable Care Act started tweeting last week. White House press secretary Jay Carney told reporters Tuesday he hadn't seen the account and didn't know who was running it.

In fact, no one knows who runs it. OFA and the DNC have denied involvement. The White House Twitter account has, however, RT'd the animal pictures. "Everyone loves cute animals," Carney said.

A pro-Affordable Care Act group, Americans United, has denied involvement as well.

pro-ACA group @AU4Change tells BuzzFeed it is not the org behind @AdorableCareAct

E McMorris-Santoro


pro-ACA group @AU4Change tells BuzzFeed it is not the org behind @AdorableCareAct

/ Via

(Although they say it's a great idea.)

@EvanMcSan @AdorableCareAct But it's a great idea!

Americans United


@EvanMcSan @AdorableCareAct But it's a great idea!

/ Via

"Everyone loves cute animals," Carney said. "Any way that we can get out the worth trying."

Kevin Lamarque / Reuters

David Simas, the Obama campaign's director of public-opinion research and polling, told The Washington Post young, healthy males need to be reached for the health care marketplace to work.

"What do we know about them? They're overwhelmingly male. They're majority nonwhite. One out of every three lives in California, Florida or Texas."

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.